Negotiation Festival

Improve your negotiation skills.

Examine the role negotiations play in international business and society. Learn to understand the dynamics of negotiations in which task and relationship related issues are intertwined in distributive (“zero sum”) and integrative (“win-win”) contexts.

Student/ Business exchange


Improve your negotiation performance. Learn to understand negotiation processes and improve your role as effective negotiator. Become aware of your own personal negotiation style and the styles of your team members in a challenging, action-oriented, international environ­ment. Understand the differences between distributive (“win-lose”) and integrative (“win-win”) negotia­tions.

Strengthen your tool kit.  Acquire new negotiation tools, improve your behavioral skillset. Develop an attitude for maximizing value and minimizing resistance in sustainable negotiations.

Develop alliance negotiation skills.  Develop hands-on 21st century skills. Test your negotiation skills with HR-managers. Examine the role alliances play in international busi­ness. Learn to understand the process of business partner selection. Discover compatibility between partners. Build alliance and negotiation skills in the perspective of international sustainable growth. Become aware of organizational and relationship dynamics. Gather understanding of the dynamics affecting alliance team’s behavior. Collaborate internationally for sustainable and social impact.

The challenge. Negotiate with recruitment managers in a job interview simulation. Select potential business partners within a team.

Who are participating? Students and managers from universities and businesses in the Netherlands, Germany and Sweden.

What you will be doing? You will develop, execute, and evaluate negotiation strategies related to international business.  All activities will be conducted digitally (see program).

Registration and Zoom-code.

You will receive a Zoom-code via this registration-link.


 Questions? Mail Frans Stel:

You can download the program here.