In the ScaleUp4Sustainability (S4S) project, we bring students' knowledge into practice. We develop new teaching modules in close collaboration with leading enterprises. The S4S-project delivers new concepts to integrate economic and ecologic thinking in business and education. We aim to foster the development of innovative business models in green venturing.


The idea behind S4S

Anyone starting a business or launching an innovative product has to consider a multitude of necessary steps: a business model, funding, market research – and many more. Environmentalism tends not to be on the books, at least not as a priority. S4S wants to change this shortcoming by introducing new forms of student-business collaboration in developing, implementing and scaling-up eco-innovations and starting new green businesses.

We call this activity „green venturing“. With “green” we refer to the concept of a Green Economy and the notion of a triple bottom line. The project will focus on the collaboration of student teams and business partners in green venturing. S4S will make use of existing initiatives and schemes for collaborative green venturing of involved universities from Germany, Sweden and the Netherlands.








Economic viability and environmentalism

Economic viability and environmental protection are no contradiction. We want to provide concepts to better integrate the link between economical and ecological thinking in education. As part of the S4S project, master students will therefore work on green venturing ideas in collaboration with our partner companies in the context of their academic courses.

Business partners from Sweden, the Netherlands and Germany will work together with students to integrate innovative, sustainable ideas in their business models. This way students not only gain important practical insights into real-life business cases, but more importantly all participants will generate valuable learnings about what it takes to meet the needs of a green economy.








Knowledge alliances between education and business

Both researchers in Oldenburg and their colleagues in Sweden and the Netherlands maintain longstanding relationships between academics and business in the field of sustainability. The economists now aim to evaluate the tangible results of previous university courses.

Were the eco-friendly innovations that students have been working on in terms of business model development and marketing able to prevail on the market? Did the cooperation between universities and businesses result in the creation of new jobs? How did the professional career of previous participants develop?

S4S now aims to intensify the collaboration between students and businesses, for instance by creating workspaces for students within the partner companies or business incubators. On top of that there is supposed to be an online platform where startups and larger companies can recruit student partners for their green venturing ideas. About 300 students from Oldenburg, Linköping and Breda will take part in the program within the next three years.








International knowledge transfer

S4S will connect national leaders in student-business collaboration in green venturing and will increase pan-European visibility of pioneering university schemes and modules that provide collaborative green venturing. Through European cooperation existing regional schemes and national platforms can be connected and expanded to provide a transnational exchange and learning. For example, the planned international internet platform “Sustainable Venturing Challenges” will take stock of national initiatives and competencies and will use existing experiences to develop a truly European offer and matching solution.

Until now there are only very few existing university schemes and modules that specifically provide real problem-based learning through student-business collaboration in green venturing. S4S takes those collaborative green venturing initiatives of the involved universities (University of Oldenburg, Linköping University) as a starting point. In addition to scaling up and diffusing existing approaches in green venturing through transnational exchange and international transfer and dissemination, S4S will also develop additional innovative approaches and tools for student-business collaboration in green venturing.