Strategies & Sustainability of Digital Transformation

This module  provides insights into the role digitalization for companies and the associated social discourse. The digital transformation leads to the emergence of new business models, markets and forms of interaction. This requires comprehensive changes in strategic orientation as well as in business processes and structures. In addition, new regulations and standards are required at the societal level in order to meet the ethical, ecological, and societal challenges posed by digitization.

In the first part of the seminar, students are familiarized with the basics and application areas of digitalization as well as the economic, social, and ecological implications. Toward this end, important questions in the context of digital transformation will be raised and discussed drawing on company case studies. Exemplary questions that will be dealt with in this context are

  • What are the technological drivers of digitalization and what trends can be observed?
  • What is the impact of digital transformation on industries and companies?
  • How can companies design strategies, business models, processes and structures to address the digital transformation?
  • What are the consequences of digitalization on a societal and legal level?
  • How does the digital transformation affect the natural environment?
  • How can social, ethical, and ecological aspects be integrated into digital products, services and business models?

In the second part of the course, students will develop digital business models in teams under the guidance of experienced coaches, taking into account economic, ecological and social/ethical criteria. The results are presented to the other students and company representatives and will be summarized in a term paper. An important part of the term paper is the critical reflection of current methods used to develop digital business models with regard to sustainability criteria.

More information: prof.dr. Jörn Hoppmann (